The theme that seems to run throughout group 28's music video is the greenery setting and her guitar. The video was shot during autumn and I know this because of the dead leaves that have fallen from the tree's surrounding the main artist. This can is also part of the theme for this video and can be used in the digi pack.
The costume and makeup stands out from the setting as she is mainly dressed in pink and white plus she has bright red lipstick on.
The group went along well with the codes and conventions. They have a lot of 'do's' and not many 'dont's'. They have used the same theme on the digi pack that they have used in the video. The greenery still remains and the same type clothing does also.
They have used the same font type and sizes for each text apart from the artist name and this is how it should be. They have placed a close up of the artists face on the front cover to introduce her to the audience as she is a new comer to the industry. They have used two different colours, black and white for the text and I believe this goes well with the theme as well as standing out in the cover.
They have placed a barcode on the back of the cover along with the copyright information.
The advertisement is simple but powerful and very clear. Her name is displayed clearly along with the name of the album. They have placed a small image of the actual album cover clearly stating that it is 'OUT NOW!'. They have a few links to lead the fans on to her official pages which is quite useful.
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