Evaluation Question 4 - Joshua Spence

Feedback from Unfinished Music Video

Looking back at the editing process, when we carried out feedback on our unfinished music video we received a comment about a significant scene in our video. One person suggested that we should not leave the camera facing the sky to long when switching the clothing from white to black, she said "we should make it a bit more smoother or faster" this was very helpful feedback because this scene is a pivotal point in the song in which it climaxes therefore we do not want to loose momentum by keeping the audience waiting to long, but we aim to add emphasis tot he climax. This feedback was taken on board and we made the correct adjustments as a group until we were happy with the outcome. The feedback received was very important because the majority of the people offering feedback would be categorised as our target audience, and it is great to give them what they want to see in our music video.

Feedback after cinema viewing 

After listening and asking questions about our music video, I gathered that the general feedback was very positive. We came across the same girl who said that the camera was tilted upwards to long. She was delighted that we acted upon her feedback and made the camera drop faster. 

Also based on the number of comments about the great transitions made between scenes, I believe that we could have added more transitions to excite our audience. Furthermore reflecting on the feedback we could have the artist less static within the narrative scenes, allowing for more variety in camera shots, for example in the graveyard scene we could have recorded our artist walking and rapping to the graveyard providing opportunities to experiment with different camera shots.

Overall if we were to add any more effects or transitions it may appear over-edited this may cause the meaning of the narrative to be lost or become unrecognisable. I think there is always room for improvement which leads me to believe that the narratives could have been developed further to be more impacting on our audience, although our feedback suggests that our audience was happy with the current narrative and performances.