Andrew Goodwin
Andrew Goodwins theory talks about the structure of music
videos. He states that music videos approach narrative from a different angle
to novels and films. The reasons for the different narrative is because music
videos are built around song lyrics, the singer is used as narrator and a
charater and unlike in films the singer breaks the 4th wall which
involves the viewer. He also says that pop videos rely on repetition of images
which goes with the repetition of choruses and lines.
Andrew Goodwins theory also states that there are three
types of relations between songs and videos:
Illustration
This video shows an example of illustration, this is when
the video tells the story of the lyrics.
This video fits the category because whatever is mentioned
you can see happening on the screen. Also we don’t see the artist perform the
song, it is 100% narrative.
Amplification
This video is an example of amplification where the video
introduces meaning that do not contradict with the lyrics but add layers of
meaning.
This fits the category because it uses both performance and
narrative throughout the video and adds layers of meaning through the idea of
showing Kanye West’s ‘home’, the audience can then work out that the song is
called ‘homecoming’ and it includes him walking around a town he knows. At some
parts of the song it also includes visual images that match the lyrics.
Disjuncture
This video is an example of disjuncture where there is little connection between the lyrics and video/where the
video contradicts the lyrics. This fits the category because…
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