Carol Vernallis studied editing and camera work in music
videos, she observed that edits in music videos come much more frequently than
in film.
Carol Vernallis says that narrative in music videos is not always
complete and doesn’t have a resolution and the end. She also mentions that
there’s not always a balance between narrative and performance and there are
often pose questions in the narrative that are not answered within the video.
Through her observations Carol Vernallis learnt that the rules of ‘continuity’
editing are broken in order to draw attention to what is on screen. Also that
there are obvious edits, special effects, jump cuts and camera movement (not a
lot of static shots). Lastly she learnt that there’s a base track used
frequently in music videos to give the video a structure.
Jump cuts
Special effect editing
Use of base track in the edit
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