Research - Synergy Activity

DAFT PUNK

Analysing the album cover of Daft Punk, I discovered common features of the brand identity of Daft Punk. The font positioned at the top left of the album appears white and is a specific font which will appear on other platforms relating to the song. Noticeably there is a common gold, silver, and black theme occuring on the album, also it is included in the teaser trailer and video single.The group Daft Punk have effectively marketed there song and is easily recognisable by their futuristic take.

DISCLOSURE

At first glance the album cover of Dislcosure is not understandable, because their are two children with animated drawings on their faces. The worn out appearance of the picture might indicate that it is an old photo of the two artists when younger. Watching the music video the animated effects pop up at the end of the music video, it seems to be their mark to identify them.

ELECTRONIC EARTH 

Labrinth's face is plastered on the album cover wearing shades, in the background of the album cover we see a distant shot of a large city and in the reflection of Labrinth's shades there are a lot of LED shop signs and street lights, creating a city theme. Plus Labrinth's name resembles LED lights continuing the city theme. The single music video 'Let the Sun Shine' also features Labrinth wearing shades and the city theme is conveyed through LED shop signs and street lights, all of which are displayed on the album cover.